Händlmaier

Händlmaier's is a famous brand that makes condiments. Its main product is a sweet mustard from Bavaria. The company is run by Luise Händlmaier Senffabrikation GmbH & Co. KG and is based in Regensburg, Germany. Many people love their sweet Bavarian mustard, which is made in a special way. People enjoy it with their meals sweet Bavarian mustard. This brand is known for adding flavor to food in a tasty manner.

Products

Händlmaier's most famous product is a sweet mustard with a coarse texture. The company also makes regular mustard, horseradish sauce, salad dressing, and other tasty condiments.

History

In 1910, Karl and Johanna Händlmaier started a butcher shop in Regensburg. In 1914, Johanna made a special sweet mustard that many people love to eat with Weißwurst and Leberkäse.

After World War II in 1945, Karl’s son Joseph took over the shop and ran it with his wife. When Joseph passed away in 1955, his wife Luise continued running the shop until 1964. She then sold the shops to focus only on making the sweet mustard. After Luise passed away in 1981, her daughter Christa Aumer took over the company. In 1988, Christa’s son Franz Wunderlich began leading the company. In 1992, the company moved to a new area outside the city but still makes mustard for stores like Aldi and Lidl.

Figures

Händlmaier is Germany’s top brand for sweet mustard. In 2017, they had more than 80% of the market for this type of mustard. The company is run as a GmbH & Co. KG.

Sponsorship

In the 2012–13 season of the 2. Bundesliga, Händlmaier was the main sponsor for SSV Jahn Regensburg.