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SAP

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The SAP Headquarter building in Walldorf, Germany.

SAP SE, known as SAP, is a large software company from Germany. It helps businesses manage money, workers, and supplies using computers. The company started in Walldorf, Baden-Württemberg and now has offices in many countries.

SAP makes special software that big companies use. It is the largest company in Europe for this type of software and one of the biggest in the world. People can buy parts of SAP to help their companies work better.

In June 2025, SAP became the biggest European company by value. It has many employees and works in over 180 countries, helping companies organize important information.

History

20th century

When Xerox stopped making computer hardware in 1971, it asked IBM to update its business systems. IBM got rights to some software called Scientific Data Systems (SDS)/SAPE as payment. Five IBM engineers—Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, Hasso Plattner, and Claus Wellenreuther, all from Mannheim—were working on a big system using this software. But IBM told them it was no longer needed. They left IBM and started their own company in June 1972. They called it SAP Systemanalyse und Programmentwicklung ("System Analysis and Program Development" or "SAPD").

Their first customer was the German branch of Imperial Chemical Industries in Östringen. They created programs for payroll and accounting, storing data electronically instead of on old punch cards. They called their system "real-time" because it didn’t need overnight processing. In 1973, SAP launched its first big product, the RF financial accounting system. This helped many tasks and needed a database.

In 1976, SAP GmbH was created for sales and support. In 1979, SAP introduced SAP R/2, adding features like materials management and production planning. In 1992, SAP released SAP R/3, with many updates through 1995.

In 1988, SAP GmbH became SAP AG, and started trading shares on November 4, 1988, on the Frankfurt and Stuttgart stock exchanges. By 1995, SAP was in the German stock index DAX and later in the STOXX Europe 50.

In the mid-1990s, SAP moved from old mainframe computers to a newer client–server architecture. In 1996, SAP partnered with Seidor, a Spanish tech firm, to grow its solutions in Latin America.

21st century

In 2004, SAP replaced R/3 with SAP ERP Central Component (ECC) 5.0 and changed its structure. In 2006, SAP released ERP 6.0, which was updated several times.

Since 2012, SAP bought many companies offering online services, trying to compete with Oracle. In 2014, SAP bought Concur Technologies for $8.3 billion. In 2025, SAP bought SmartRecruiters to improve its hiring tools.

In 2014, SAP partnered with IBM and later with HPE to offer online services. SAP also worked with Microsoft to improve tools for data and mobile apps.

By 2015, SAP made more money than expected because of its online services and SAP HANA. In 2016, SAP planned to invest €2 billion in technology like the Internet of things (IoT) by 2020. SAP created a new product line called SAP IoT.

In January 2019, SAP announced it would reduce its workforce to focus on newer technologies like blockchain, quantum computing, machine learning, the Internet of Things, and artificial intelligence.

In April 2021, SAP formed a joint venture called SAP Fioneer with Dediq GmbH. In June 2025, SAP’s value reached €320 billion, with most of its work now done through online services. In September 2025, the European Commission began looking into SAP for possible unfair business practices.

Acquisitions

Main article: List of mergers and acquisitions by SAP

Since 1991, SAP has bought more than 70 companies. As of December 31, 2024, the SAP Group included 226 companies. SAP focuses on growing its own technologies for the future, but also buys other companies to improve its products and reach more markets.

SAP helps new companies grow by investing in special funds managed by Sapphire Ventures. These funds have more than $10 billion and have promised to invest over $1 billion in new companies creating advanced technologies to help businesses.

Products

Main article: List of SAP products

A bus with SAPE SE wrapping highlighting data connections at the Intel Developer Forum in San Francisco

SAP makes software to help big companies run better. It also makes special software for databases, called SAP HANA, and systems for the internet.

SAP sells tools to help companies manage workers, keep track of customers, plan products, work with suppliers, and more. It also has a special area for creating programs called SAP AppGyver.

SAP offers a cloud service named SAP Cloud Infrastructure that helps companies run their software online. SAP also has a team that helps government agencies and important customers use their software safely.

Many large companies use SAP, and most of SAP’s customers are smaller businesses.

Finances

For the year 2017, SAP made €4 billion and had €23.5 billion in sales. This was a little more than the year before. In December 2023, SAP’s shares were worth more than US$154 each. The company was worth US$180 billion, making it the largest German company by market capitalization.

The key trends for SAP are shown below:

Sales by region (2023)
Regionshare
United States32.7%
EMEA (without Germany)29.1%
Germany15.8%
Asia Pacific (without Japan)10.8%
Americas (without US)8.2%
Japan4.0%
YearRevenue
(€ bn)
Net income
(€ bn)
Total assets
(€ bn)
Employees
201316.83.327.066,572
201417.53.238.574,406
201520.73.041.376,986
201622.03.644.284,183
201723.44.042.488,543
201824.74.051.596,498
201927.53.360.2100,330
202027.35.158.4103,876
202127.85.271.1107,415
202230.82.272.1109,973
202331.26.168.2106,043
202434.23.174.1107,155
202536.87.370.4109,211

Corporate structure and ownership

SAP has a two-part structure with an executive board and a supervisory board. In 2019, Jennifer Morgan and Christian Klein became co-CEOs of SAP. In 2020, Jennifer Morgan left SAP. Christian Klein became the sole CEO because the COVID-19 recession required strong leadership.

Most SAP workers are in Germany and the United States, with about 20,000 in Germany and 19,311 in the United States. In 2022, 45 employee representatives were chosen for the SAP SE Works Council, including 15 from the Ver.di and IG Metall trade unions, representing 17,000 employees in Germany.

SAP Headquarters building seen in 2012

The headquarters guides the company and leads product creation. Customer support is managed by a group called Active Global Support. SAP also encourages employees to help non-profits in countries such as China, India, Brazil, and South Africa.

For broader coverage of this topic, see SAP and unions.

Research and development

SAP has research and development centers in many countries around the world. These centers are in more than 20 countries and include most of SAP’s engineering team. In early 2025, SAP spent a lot of its money on research and development. They used many people to work on new projects in over 100 places around the globe.

Some of the biggest centers are in Germany, India, the USA, and China. They are also growing in East Asia, Eastern Europe, Canada, and Latin America.

User Group Executive Network

The SAP User Group Executive Network (SUGEN) has 12 member organizations. One of them is the American Users' Group.

Americas' SAP Users' Group

Americas' SAP Users' Group logo as of 2026

The Americas' SAP Users' Group (ASUG) is the largest IT professional group in North America. It started in 1990 when SAP customers met at the SAPPHIRE conference. In 1991, ASUG was officially formed. ASUG works with SAP to offer education, training, networking, and research to its members. The ASUG Annual Conference happens in the same place as SAP's SAPPHIRE NOW event.

In 2016, ASUG bought some North American assets from The Eventful Group. That same year, ASUG started the ASUG University program, which uses both hands-on and virtual learning methods.

Criticism and controversy

Since 2015, SAP has had some serious problems with its business practices. In the United States, SAP paid a fine because a former executive tried to give gifts to government officials in Panama to get big technology contracts.

In 2017, SAP was accused of doing business with a controversial family in South Africa. SAP said these claims were not true. But later, it was shown that the company paid large amounts of money to groups linked to this family to help win government contracts. This led to more investigations and fines, including a large payment in 2024 to settle violations of laws against unfair business practices in several countries.

The company also faced claims about unfair treatment of employees and issues with how it managed its business. In some cases, employees said they felt treated poorly, and the company was criticized for not handling these concerns well.

Related articles

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