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Lacoste

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René Lacoste, a famous French tennis player, wearing his signature jacket from the 1920s.

Lacoste

Lacoste is a fun and famous brand from France. It makes cool clothes and accessories that people love to wear. The brand started in 1933 by a tennis player named René Lacoste. René was called “the Crocodile” by a reporter because he played very strong tennis.

The brand is best known for its special green crocodile logo. René liked the idea so much that he put the crocodile on his tennis shirt. Now, everyone recognizes the crocodile logo when they see Lacoste clothes.

Lacoste makes many things, like clothing, footwear, sportswear, perfume, towels, and watches. You can find Lacoste products all around the world in many stores.

In 2012, a Swiss family group named Maus Frères bought Lacoste, and the brand keeps growing. Today, Lacoste is loved by many people for its stylish and sporty designs.

Images

A Lacoste clothing store located in a shopping mall in Delaware, USA.
An exhibition showcasing Lacoste fashion and sports style at the museum of Decorative Arts in Paris.
A Lacoste clothing store inside Aventura Mall, showcasing the brand's retail environment.

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This article is a child-friendly adaptation of the Wikipedia article on Lacoste, available under CC BY-SA 4.0.

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